Ads — otherwise known as sponsored links — will show up on the search results pages of basically every major search engine, including Google, Yahoo, Bing, AOL, Ask, and many others. On the search results pages in all of these search engines, there are two sets of links. The sponsored links appear on the top and along the right hand side of the page, and the organic links are listed on the main body of the page along the left. Organic links are chosen and ordered by the search engines’ complex algorithms. Improving results in the organic links is known as Search Engine Optimization, and managing sponsored link campaigns is known as PPC Management. Gretor, a full-service, integrated search firm, excels in both of these areas.
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