PPC advertising gives you the ultimate flexibility of spending exactly what you want on your advertising each day, or each month. There are really two ways to approach the budget issue. The first, you establish a set budget, and our goal is to maximize results given your budget constraint. The second, you set a maximum ideal cost per conversion, and maximize your conversions (i.e. spend as much money as you are able to) given the constraint of an upper-bounded cost per conversion. Which direction you should go will be dependent on how fluid your budget is, and how rigid — if at all — your conversion cost constraint is. With these variables in mind, you set your budget, and we manage your campaign to maximize your results, regardless.
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