What is Mobile Marketing?

Mobile Marketing is simply marketing on or with a mobile device, such as a cell phone. According to the Mobile Marketing Association, Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
Some of the technologies that the mobile marketing industry uses are texting, mobile-optimized web pages, QR codes, NFC (near-field communications), Bluetooth, and mobile payments.

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