The Turisme de Barcelona Consortium was set up in 1993 by Barcelona City Council, with the aim of promoting tourism in Barcelona. The mission of the Turisme de Barcelona consortium is to promote and raise the profile of Barcelona as an international tourist destination by making its visitors aware of its culture and distinctiveness through an offer with an added value based on segmentation criteria involving the public and interests. Their vission is to act as a national and international benchmark organisation in promotion and marketing at the service of the economy and tourism sector based on values of sustainability and public and private agreement.