Company description: HOTUSA GROUP is a dynamic, expanding organization with over 40 years of experience and shaped of a wide range of companies from diverse spheres of the tourism sector, being currently positioned as the world’s number one independent hotel consortium. Apart from the Hotel exploitation, they provide other services as booking engines,  channel manager, marketing and distribution solutions, web site management (SEM), among others.
Hotusa group develops business activities in over 100 countries, basing their central headquarters in Barcelona and having more offices worldwide (Madrid, Paris, Rome, Lisbon, Porto, Buenos Aires, Mexico and Bangkok).
Within the Group there are 3 different hotel affiliations: Hotusa, a commercial and technological hotels’ partner through an association proposal; Keytel, focused on hotel chains; and Beds4Travel, specialized in the vacation market (B2B). All of them are sharing the same XML API Specification and Web Service as well, which means that with only one development process, you will automatically have access to the 3 brands.
Product description: Hotusa Group is structured around two main areas:
– Tourism area: This is made up of different companies geared towards providing services to hotels.
– Hotel area: This encompasses the hotel operations business, on an ownership and lease level. It currently has a portfolio of over 160 hotels, over 80 of which are involved in the Eurostars Hotels chain and around 40 in the Exe Hotels chain.
Both lines of business follow parallel paths, although both mutually take advantage of the synergies which emanate from both activities.
These are some of the teams with more experience and expertise within Hotusa Group.
Groups Management. Hotusa Hotels also has their specific booking portal just for groups, with a proven 30-year track record. The expertise of their team ensures the confidence of leading tour operators and travel agencies. Every year, over 10,000 operations are carried out.
Purchasing Center. Hotusa Group works daily to secure the best suppliers and the best prices to supply hotel services in the best market conditions. The purchasing center is, without a doubt, one of the group’s hallmarks.
Online Marketing. In recent years, Hotusa Group has acquired great expertise in creating, designing and positioning hotel websites, with recent successes in SEM campaigns, SEO and Social Media.
Revenue Management. Talent, experience and the latest technologies are available to the Department of Revenue service in order to maximize the benefits of the hotel partners or management.
Expansion Area. Within a context of strong business growth, both geographically and in the area of volume and business areas, the Expansion Area is emerging as a key element in the quest for new markets and new business opportunities.
In addition to these teams, Hotusa Group and its companies have a large team tackling other issues such as new technologies, communications, human resources, internal management, etc.
A PYRAMID
The relationship of Hotusa Group hotels adopts a stepped pyramid shape. At its base, the group maintains a partnership relationship with a broad base of hotels. As hotels decide to forge a closer relationship with them and delegate more management areas, these establishments are located at a higher level of the pyramid. The highest level of the pyramid includes the direct operation of hotels across brands such as Eurostars or Exe.
Cooperation description: The integration with YieldPlanet’s Channel Manager.
Geographical focus: Iberia
Property focus: Hotels
Contact person email: melisa.santiago@grupohotusa.com